Brandfacts Rolex

Everyone knows Rolex. Rugged, reliable and precise, it is the watch brand people aspire to. Rolex set the standard in sports watches thanks to their patented waterproof Oysterlock crown and screw‐down caseback. By combining strength and reliability with good looks and an unrivalled international reputation, Rolex watches enjoy a resale value that is second to none.

Global interest in Rolex has been fuelled by collectors and enthusiasts who over the last 20 years have made Rolex the world’s most collected watch brand. What other brand has a genuine seven-year waiting list for one of their chronographs?

The sports watches from the 1960s, 70s and 80s are in particular demand. The GMT, Submariner, Daytona, Explorer and early rare Milgauss models (constructed with an iron core inside the case, designed to counter the effects of magnetism) are exceptionally desirable, with collectors competing for good examples.

One particularly pleasing aspect of Rolex design is their commitment to heritage, with new models clearly related to earlier versions in much the same way that quality sports cars evolve out of earlier models from the same marque.

There’s a certain sense of achievement in owning a Rolex. That’s because they are both a good investment and a no-nonsense, professional timepiece that eschews gimmickry and ornamentation. Going on an adventure? Don’t forget to pack your Rolex.